Brand Identity Design
Do you need to update or create your brand identity? Asking for a quote for the visual development of your company and for the creation of a coordinated image is very simple.
Keep on reading our insights to find out why in this case it is definitely important to judge the book by its cover and how the perception of your customers is closely linked to your image or brand identity.
What the Brand Identity is
By Brand Identity we mean the system of visual elements that communicate a product or a brand. Brands have a name, a personality, a character and a reputation that must be taken care of and updated by carrying out periodic studies on the target audience. This system is composed of a set of graphic elements, the appearance of which affects the perception and reputation of your company. The visual products that make up the communication system, when put together, make up the coordinated image of a brand and are intended to communicate effectively, getting in touch with the emotions of the audience.
Study of the coordinated image
The Corporate Identity study is the development of an identity system for a company or a brand.
Identity has the power and the aim of evoking both the tangible and intangible elements of the brand. Taking care of Corporate Identity allows brands to distinguish themselves from their competitors and influence the purchasing behaviour of their target audience.
- Naming: Development and creation of the right name for a company, a brand or a product.
- Type Design: Ideation and design of a personalized typeface.
- Logo design: Ideation and design of a logo.
- Corporate Identity: Development of an identity system for a brand, a product or a service.
