What the Brand Identity is
Study of the coordinated image
The Corporate Identity study is the development of an identity system for a company or a brand.
Identity has the power and the aim of evoking both the tangible and intangible elements of the brand. Taking care of Corporate Identity allows brands to distinguish themselves from their competitors and influence the purchasing behaviour of their target audience.
- Naming: Development and creation of the right name for a company, a brand or a product.
- Type Design: Ideation and design of a personalized typeface.
- Logo design: Ideation and design of a logo.
- Corporate Identity: Development of an identity system for a brand, a product or a service.