Online marketing is the set of techniques used to promote products and services via the internet. These tools often change the way they look and their mode of use, and they change the performance optimization techniques at a fast pace. For this reason, professional figures are needed to keep up with the changes and suggest the best use.
How to choose the marketing mix
Each brand must look for its “recipe” of channels in order to adequately convey the promotional message to its audience. The choice of media is made by producing market surveys or business analysis, or by choosing an omnichannel approach to then maximize the investment on the most performing channels.
Creact believes in the application of marketing techniques with a view to conversion, preceded and supported by a brand awareness phase.
Strategic documents and reporting
The documents that are produced in support of the online marketing strategy are closely related to the channel, and they contain observations related to Web Analytics. Web Analytics is the interpretation of the data provided by the various channels, and this is useful for establishing the strategic direction of the project and for maximizing the performance of each individual channel.