Do you want to improve the usability of your website or application?
Creact handles techniques and analysis for the study of User Experience.
If you want to learn more about User Experience Design, keep on reading our insights. You will find out everything you need to know before requesting our support and conducting a UX Design test.
What we mean by UX Design
By User Experience Design, better known by the abbreviations UX, UXD or UED, we mean the study that leads to the design of the user experience. The analysis conducted by the UX Designers aim to establish guidelines to improve the usability of any object, both digital and non-digital, in order to make the interaction with said object more pleasant and functional for the user to whom it is intended.
A UX Design study can be requested in different design phases and it is of fundamental importance for those who want to design in a way that places the user at the centre of his product or service.
Why you should perform UX tests
An intervention based on this type of analysis has often the effect of increasing customer satisfaction and loyalty.
The changes to websites or apps that are made according to UX Design analysis, in fact, bring users closer to the digital object by removing navigation difficulties, clarifying the features and putting at the centre the real needs of the users of the service that is tested.
UX Design tests
There are various UX Design techniques, which involve different investigation methods or UX tests.
The criteria by which one technique is preferred over another depends on the nature of the project being followed. The chosen methodology depends on three main factors: what you are interested in measuring, the available resources and the budget. Based on these three factors, the UX Designer can evaluate whether one or more types of UX tests are required. After having performed the tests, it can summarize the results in various forms: the creation of user personas, for example, involves drafting the identity of characters built on the basis of user habits data, which is useful for guiding the design of the interfaces.
- Thinking Aloud
- The Thinking Aloud method involves observing an interacting user who performs pre-established tasks, without any facilitator intervening, while he is describing his actions and feelings out loud.
- Remote Usability Test
- The Remote Usability Test is performed thanks to specific software that record the actions that the user performs on his device.
- Card Sorting
- Card Sorting is used by UX Designs to build information architectures from the user’s perspective.
- Expert Review
- The Expert Review involves a single user who tests the design, usability and accessibility of the product.
- Second First Impression
- This test analyzes the user’s first impressions of a product. Users view the product for 5 seconds and are then subjected to a questionnaire.
- Click Testing
- Click Testing analyzes the interaction of users with the website. This is done by observing the user’s actions when he is left free to move around the website and click where he wants, without assigned tasks or specific questions.
- Questionnaires are used to collect quantitative data in a short time. People answer a series of questions, that have to be clear and balanced, but above all they have to be studied and designed for the particular product that is under analysis, remotely or in person.
- Ethnographic observation
- Observation of people’s interaction with the object or product in their daily environment.
- An interview with open questions is a test that provides in-depth questions when they are necessary on the basis of “real-time” assessments, and which may arise from previous answers.
- A/B Test
- The A/B Tests compare 2 different design solutions by submitting them to 2 groups of users of the same target. Questions A are carried out on the first group and questions B on the second. After the test, questions B are carried out on the first group and questions A on the second. Then the results are compared.
- Diaries and cultural probes
- This approach is based on diaries, be it paper or digital, reporting the story of the use of the product/object/service during a pre-established period of time and within daily life. Cultural probes are objects that are associated with the diary to give more information on the user experience, such as drawings, photos, objects.
- Focus Group
- A facilitator leads and manages a group of people who are asked questions, the same ones for everyone and at the same time, to bring out ideas/associations/opinions/reflections on the product.