Anyone who has ever had a blog or website will have heard of the much-feared Google penalties. These are penalties that the famous search engine assigns to those sites that have been guilty of behavior contrary to its own quality guidelines, especially in reference to spam and backlink acquisition, practices that fall under "black hat SEO" techniques. This means that Google removes the site or a portion of its content from its SERP and therefore you will no longer appear in search results, resulting in a drop in organic traffic. Typically.
Anyone who has ever had a blog or website will have heard of the much-feared Google penalties. These are penalties that the famous search engine assigns to...
Deepfakes are nothing more than deceptive video content generated through artificial intelligence-based synthesis of human images. They are constructed by overlaying videos and photos through a learning technique...
In the age of digital marketing and social media, influencers for so long have been considered the leading trend-setters of our time, capable of directing consumer buying behavior...
In a globalized and increasingly competitive world, the ability to preserve one's customers is vital to a successful company's business. In fact, several studies of...
The media war between Elon Musk and Mark Zuckerberg is escalating, and new battleground is the launch of social media Threads, which is supposed to be the version...
Today's software industry relies on the use of advanced production and development systems for its products. The production process is therefore refining its mechanisms, and it is in this light that...
Whether it is a web application, an IoT device, or a chatbot, building a functioning and error-free software is essential to satisfy customers and, above all, to offer a brand image...
Nowadays, the digital marketplace is increasingly competitive, and new and demanding challenges are on the horizon. Here then, businesses around the world are working hard to...
The expression nudging marketing refers to the activity of persuading marketing teams to make it easier for users to take certain actions. Such persuasion strategies, also referred to as "gentle nudging," have...
The progression of digitization is now evident in every industry and business environment. Whether SMEs or large multinational corporations, the changes taking place follow the same path. In fact, processes...
Everyone will have heard of greenwashing, which is the kind of communication implemented by some companies to show an image of eco-sustainability and interest in environmental issues in order to hide...
In the field of web marketing, lead generation has recently acquired a key role for all those companies that want to launch themselves to market conquest. A company that aspires to...
With increasingly vibrant and aggressive online communication, it is becoming difficult for commercial brands to win new customers on the web, and this is where remarketing comes in....
The software development process requires a huge amount of work. In fact, modifying or adding new features to any application can cause failure or a...
Creact's team has for many years relied on the so-called Agile methodology, which is now a must-have for so many companies around the world. This kind of approach...
In terms of the Italian government's digital strategy, the IO App plays an essential role. Its purpose, in fact, is to change and simplify the relationship with the Public...
Influencer marketing includes a group of activities that rely on the involvement of bloggers, testimonials, social reviewers and digital creators who test and then communicate to their followers the quality...
In marketing parlance, the term customer engagement refers to the set of interactions that take place between customers and brand, aimed at building and strengthening their relationship through different communication channels....
Today there are so many different opinions about what the metaverse is and how to define it concretely. On the other hand, it is also complex to place it in the broader framework of the...
More features are on the way regarding WhatsApp, the world's most popular instant messaging application. In fact, a new newsletter feature is being tested that will sooner or later...
Used in the beginning for the sales sector, funnel marketing is a model designed to retrace the entire buying experience of average consumers in both B2C and B2B environments. In the...
Former Twitter CEO Jack Dorsey has long been touting the launch of a new social network that is expected to compete with the better-known little bird platform...
In February 2023, Google officially unveiled Bard, its own Artificial Intelligence tool that was created with the aim of competing with OpenAI's more famous ChatGPT. In March...
Food waste is a very timely topic globally, especially in the most industrialized and wealthy countries on the planet. It is a problem with social, environmental and...
Market competition is an inherent element of business, especially in the world of e-commerce, where it is often not enough to spy and keep an eye on the moves of industry competitors. With...
Conversational artificial intelligence has made great strides in recent years, with a proliferation of platforms and models built to enable machines to respond to language input...
When setting a marketing strategy one should have as a reference the so-called buyer personas, which are representations of typical customers of a company, developed from data collected through interviews and...
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