What is Brand Identity
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The study of corporate identity is the development of an identity system for a company or brand.
Identity has the power and task of evoking both tangible and intangible elements of the brand. Taking care of corporate identity enables brands to stand out from competitors and influence the buying behaviors of the target audience.
- Naming: Development and creation of company, brand or product name.
- Type Design: Conception and design of a custom typeface.
- Logo design: Brand conception and design.
- Corporate Identity: Development of a brand, product or service identity system.