Marketing Automation

Marketing automation is a marketing method that leverages automation technologies to enable us to be more responsive to the user and to be present at the right time in the customer journey. Automation systems require a significant investment, but they save money from a long-term perspective and dramatically improve brand response toward the customer.

Want to create automations that make your marketing tools more effective? Read the dedicated in-depth article and request a quote for the marketing automation.

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Advantages of automation systems

Using an automation system makes repetitive tasks related to promoting your website automatic. This helps to save time but also to more effectively measure results, manage multiprocess projects with fewer resources, and make predictions about future results more likely.

The activities to be automated can be many, from sending DEMs to internal business processes. The operation of process reengineering through marketing automation, to be effective, needs a study of the client's particular needs to choose the technologies already available, or to be implemented, that bring him a concrete benefit from the investment in automation.

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