L'online marketing is the set of techniques used to promote products and services via the Internet. These tools change their appearance and mode of use and modify performance optimization techniques at a rapid pace, so professionals are needed to keep up with the changes and suggest their best use.
How to choose the marketing mix
Each brand must research its "recipe" of channels to adequately convey its promotional message to its audience. The choice of media is made by producing market surveys or business analysis or by choosing an omnichannel approach and then maximizing the investment on the best performing channels.
Creact believes in applying marketing techniques with a view to conversion, preceded and coauthored with a brand awareness phase.
Strategy documents and reporting
The documents that are produced to support the online marketing strategy are closely linked to the channel and report considerations related to Web Analytics. Web analytics is the interpretation of data provided by different channels that is useful in establishing strategic project direction and maximizing the performance of each individual channel.