We have already talked extensively about iBeacon technology on our blog describing its features and illustrating what we think may be the potential of this new technology developed by Apple.
At CES in Las Vegas, the Consumer Electronics Association really pushed the envelope by implementing a scavenger hunt through their smartphone and Apple's iBeacon devices.
Specifically, through the official application, one will have to collect different badges that can be collected near carefully hidden IBeacon devices located at different points of the fair. The first three users who manage to collect all badges will be awarded a special prize while a consolation prize will be given to all participants.
This new way of attending the fair designed by the organizers is intended to encourage participants to visit the entire fair complex and not just the booths of the most popular companies