In addition to the iOS7 interface revolution, there were other interesting surprises that did not receive the same media attention.
One of these is definitely support for Bluetooth Low Energy (BLE) embedded within a new feature named 'iBeacon' by Apple.
The new system enables the provision of micro-location services such as indoor mapping.
This obviously opens up very interesting scenarios for both the creation of indoor navigation applications and the creation of apps for product promotion and instore marketing.
Among the companies that have taken advantage of this new BLE support we mention Estimote, which has launched one of the first devices to enable its use.
We offer below an interesting video showing its use