The media war between Elon Musk and Mark Zuckerberg is escalating, and new battleground is the launch of the social media Threads which is supposed to represent the Meta-branded version of Twitter. It is an almost completely identical microblogging service to that offered by its better-known cousin, and in not even 24 hours since its release last July it has racked up as many as 70 million registered users.
Threads is currently available in 100 countries, including the United States, England Canada, Australia, Japan, and New Zealand, and in order to take advantage of it, you must have a Instagram account And keep the same user name.
For the time being, the launch in Europe has not yet taken place due to some uncertainties regarding the use of personal data by the American platform. So, in Italy we can't personally test Threads yet, but according to the latest reports, it shouldn't be long before the app that could end Twitter's monopoly arrives.
What is Threats and how it works
Last July, Meta officially released the app that will have to battle in the coming years with the giant Twitter, purchased last October by tycoon Elon Musk. It is certainly no coincidence that the new social network is going to challenge Twitter at a time when the platform is going through a time of confusion, between software name and logo changes (X) and daily tweet viewing limit.
Threads is described by Zuckerberg as an application for the text sharing, that is, a kind of Instagram in which pictures are replaced by words. It is thus a separate space for conversing and receiving updates in real time. In the near future Threads will be compatible with other socials, but in the meantime opening the account is only possible for those who already have an Instagram account, from which all contacts can be imported.
The new app features a graphical interface that winks at that of Instagram and is divided mainly into 5 tabs. We have the Home, which contains the feed with the various posts of the accounts followed and suggested by Threads. For each published post one can like it, write a reply, post it to the feed or share it with third parties. The 3-dot icon on the post then allows you to stop following the account, hide the post, disable updates, or send a report.
The tab Search is the bar where one can search for particular accounts, and the social also suggests different accounts that might interest the user. The icon Write, on the other hand, is where we can write a new thread, to which an image or video can also be attached.
Additional tab is Activities, in which one's activity on the platform is depicted, divided into various menus (All, Responses, Mentions, Verified). Finally, we have the Profile which includes the user's personal information, number of followers, all threads that have been posted and their replies. From this section one will be able to access general settings, privacy settings, and go to the Instagram account.
This is what we know at the moment about Threads, and every day brings new updates on the social that has every intention of gaining space and perhaps soon supplanting the enemy Twitter, or rather X. In early August, Instagram informed its users of the launch of Threads and offers the possibility of setting a reminder to be notified when the download will be available in Italy.
The latest updates on Threads
From the latest news, it seems that Threads is also ready to open up to developers. In fact, the director in charge of Instagram, Adam Mosseri, is considering how to allow them to integrate their services with the new social, which to date does not allow access to APIs, or development interfaces.
According to Mosseri, Threads may become the platform par excellence for public conversations on the Web, and in the not-too-distant future it may even surpass rival X. In early October, the same Zuckerberg said that there are about 100 million active users for the time being, and the goal is to reach 1 million within the next 2 years.
Meanwhile, Meta is always working to make the social as efficient and comprehensive as possible, and among the latest integrated features will be the ability to launch polls and insert GIFs from the post composer. These are small updates of course, but they are features that have been present on Twitter/X for a long time already.
As for the surveys, these may provide up to 4 options with a timer that will signal how much time is left to vote in real time. To access the results, however, voting will be mandatory. Instead, to enter a GIF it will be sufficient to click the second button on the left to open a window in which to search for your favorite image in Giphy's extensive catalog.