A new system for sponsoring iPhone/iPad applications in the App Store will be unveiled by Apple: its name is Apple Search ADS. This new tool, made available by Apple, will revolutionize the way the App Store is viewed: once made an iPhone/iPad application it will indeed be possible to promote it directly on the store and thus increase downloads and sales.
Search Ads is an efficient and easy way to Promote an application within the research results. It will initially be active for the U.S. App Store only. It is designed to provide users with a safe search experience by delivering relevant ads While respecting the privacy of users.
Several targeting features will allow for more varied viewing of applications, including lesser-known or niche applications. By default, the user will not see ads for apps they have already downloaded, and demographic and device location will allow targeting of ads to a target audience. An ad is shown only if it is relevant to the search query . If an ad is not relevant to what the user is searching for, it will not be shown in the point ad regardless of how much you are willing to pay.
Use will be very simple. Just indicate which app you want to promote and the ad will be automatically created paying for relevant user searches conducted in the United States. If more search control is desired, specific keyword selection, target groups, and APIs for campaign creation, management, and reporting will be possible.
Apple designed several ad formats optimized for the App Store. The description of the application will be used to compose the ad , to make sure it is descriptive and representative of the application. The default Search Find feature , will automatically match the ad for relevant searches in the App Store without any need to choose keywords.
If more control is desired, several optional targeting functions will be available. It will be possible to choose keywords from lists of relevant keywords That will be suggested based on the application and its genre Or can be entered directly manually. Additional targeting options will include gender, age, device type, and device location . You can also choose to show ads at specific times of the day or days of the week.