Today I want to report this wonderful interview from Startupitalia to David Meerman Scott, one of the top digital marketing experts in the United States.
One of the most interesting passages is definitely the one where David Meerman Scott sublinearates how today every company, from the smallest to the largest, must have an editorial area. Content creation has become of enormous importance and enables brand growth, creates attention, attracts traffic and potential customers.
Today some companies are approaching this aspect but they are still doing it incorrectly. In fact, you should not just create content where you describe how great your products are, but you need to understand the problems that people encounter and how your product can solve those problems.
We invite you to read it in full as it is full of interesting food for thought 🙂