We have been preaching this for years...it is an entire industry that communicates to its clients that there are means to extend markets, to deal differently with the crisis...unfortunately without success. Increasingly, "consulting" work is being denigrated and relegated to mere self-interested advice that, according to the client, serves only to extract money from him.
Today Il Sole 24 Ore publishes the results of an interesting research conducted by Google-Doxa on 5 thousand Italian SMEs. The results, presented in Capri during the Between event, can be summarized as "Only three out of ten SMEs sell online, but those who do manage to beat the crisis."
Well thanks to this study finally ( hopefully ) some more entrepreneurs will be convinced of this ... because those who sell online better compensate for the crisis or even get an increase in their turnover. Moreover, to comfort those who want to invest money in their company by moving their business online, there is an interesting fact: only one in ten Italians bought online. What does this mean? That the growth of the online sales market is expanding...and this can only be positive for those who decide to start an ecommerce business
Google also notes a strong interest in Made in Italy. In the first quarter of 2013, searches regarding Made in Italy increased by 8% .... is there more to say?